This moment is a turning point for normalizing cannabis, and Allison Gordon is in the MILK Studio with Mallory to tell us why. Alison is the CEO of 48North Cannabis Co., a medical cannabis company based in Toronto.
Named one of Canada’s Top 10 Marketers by Marketing Magazine, Alison has been celebrated for her unique ability to shift public opinion and consumer behavior in the right direction. As a co-founder and EVP at Rethink Breast Cancer for 13 years prior to joining the medical marijuana industry, Alison is credited with growing a new generation of young breast cancer supporters -- a previously untapped demographic compelled by her ground-breaking communication and branding expertise.
Alison’s extensive work with patients, physicians and government, coupled with her entrepreneurial approach and marketing experience, has uniquely positioned her in the marijuana industry. Allison lives in Toronto with her family. Follow her @cannabisculturist on Instagram.